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Triple H touts 2023 as the biggest year in WWE history

WWE’s Chief Content Officer Paul “Triple H” Levesque is among the many people embracing the start of 2024 with optimism. However, unlike those who may be rejoicing in the passing of 2023, Levesque is also taking time to celebrate the previous year.

The biggest year in @WWE history. EVER.

This is just a glimpse of everything that WWE staff, crew and talent accomplished in 2023. And none of it is possible without the @WWEUniverse.

Here’s to 2023. Here we go, 2024…

Levesque took to social media to tout 2023 as the company’s most successful year ever. In his post, Levesque shared a photo of Undisputed Universal Champion Roman Reigns surrounded by mentions of WWE’s achievements, which include:

  • Highest social media view ever
  • Highest sponsorship revenue ever
  • Highest merchandise revenue ever
  • Highest premium live event viewership ever
  • Highest-grossing ticket sales ever

Indeed, 2023 was a banner year for WWE that saw renewed interest and fan satisfaction as the company seemed to take off during Levesque’s tenure as the head of creative. That rejuvenation led to several successful events, such as WrestleMania 39 and international extravaganzas like Backlash and Money in the Bank. There was also an uptick in television ratings, thanks to the saga of Roman Reigns and his family that dominated much of 2023.

Vince McMahon, the former longtime majority owner, now listed as the company’s founder and TKO Executive Chairman on WWE’s corporate page, seemingly had a hands-off approach to writing and scripting television. After retiring in 2022 due to sexual misconduct allegations, McMahon made a power play early last year and regained control of his company. While most were skeptical about his motives, ultimately, it was to facilitate the sale of WWE.

Last April, WWE struck a deal with Endeavor, the parent company of the mixed martial arts promotion Ultimate Fighting Championship (UFC). Together, they formed a new public company called TKO Group Holdings, primarily owned by Endeavor. The merger was finalized last September.

As Levesque and the rest of World Wrestling Entertainment look ahead to what they hope will be an even more prosperous year, the brand is off to a good start, thanks to its work in the previous 12 months.

In November, WWE inked a five-year deal with The CW Network to bring NXT to broadcast television this fall in a rights deal believed to be a substantial increase from its existing agreement. The brand also secured a billion-dollar deal to bring SmackDown to the USA Network, also happening this fall. Meanwhile, WWE is still negotiating television rights for Raw with several suitors, which could significantly impact the wrestling industry.

There’s also WWE’s first premium live event of 2024, the Royal Rumble, set to take place at Tropicana Field in Florida, a venue with seating for at least 45,000. Thanks to the return of CM Punk, which has already been another success for WWE, interest in the Rumble event appear to be at an all-time high. That excitement could lead to another series of record-breaking milestones that will help propel WWE forward in its bid to outdo its success in 2023.

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