Just like they do after most Premium Live Events these days, WWE issued a press release this morning (July 5) covering the impressive performance of last Saturday’s Money in the Bank show from London — and the previous night’s SmackDown in the same venue.
As mentioned by Chief Content Officer Paul “Triple H” Levesque during the post-event press conference, July 1’s PLE at O2 Arena was the the highest-grossing arena event in WWE history. What’s more, the episode of the blue brand that came our way on June 30 was also a record-setting show. The Bloodline Civil War storyline that played out across both dates also helped Money in the Bank generate big numbers on social media (even with Twitter an absolute dumpster fire last Saturday).
That’s all covered in this presser:
MONEY IN THE BANK® SETS RECORD FOR HIGHEST-GROSSING ARENA EVENT IN WWE HISTORY
Friday Night SmackDown at The O2 Becomes Highest-Grossing SmackDown
STAMFORD, Conn., July 5, 2023 – WWE® (NYSE: WWE) today announced that Money In The Bank, which emanated from The O2 in London on Saturday, became the most-successful and highest-grossing Money In The Bank of all-time. Notably, Money In The Bank set a new record for highest-grossing arena event in WWE history and Friday Night SmackDown from The O2 became the highest-grossing SmackDown of all-time. The weekend generated a combined gate of more than $5.4 million.
Money In The Bank (MITB) also set new records for viewership, sponsorship, merchandise and social media:
• Viewership jumped 17 percent from last year’s record, and surpassed the last U.K. premium live event – Clash at the Castle – by 30 percent.
• Sponsorship revenue was up nine percent versus the record set in 2022.
• MITB marked the highest-grossing arena event for venue merchandise in WWE history.
• MITB set a new record for On Location fan experience packages, becoming the highest-grossing non-WrestleMania event ever.
• The event became the most social Money In The Bank of all-time, with video views of the Bloodline Civil War match reaching 40 million in the first 48 hours –a 4X jump from the top clip at Night of Champions, Jimmy Uso super-kicking Roman Reigns.
Additionally, Friday’s episode of SmackDown on Fox drew 2.51 million total viewers, up 17 percent versus a year ago, and was No. 1 in the 18-49 demographic with a .7 rating and 897K total viewers, up 39 percent versus a year ago.