WWE issues press releases telling us about the various records broken and set by each of their premium live events. Some are more impressive than others.
The landmarks they hit with for last Saturday’s Survivor Series are pretty darn impressive, if only because the Nov. 25 show was the 37th edition of one of the company’s marquee events. That’s a lot of history. And they did it while trying to convince people the guy who helped them set some of these records wasn’t even going to be there.
WWE breaks all-time Survivor Series records for viewership, gate and merchandise sales
STAMFORD, Conn., November 28, 2023 – WWE announced that Survivor Series, which emanated from Allstate Arena in Chicago, set new records for the highest viewership, largest gate and best merchandise sales in the event’s 37-year history.
Viewership for Survivor Series was up 44 percent versus the previous record set in 2022. With 17,138 in attendance, the event broke the previous Survivor Series gate record set in Brooklyn in 2021.
In partnership with Fanatics, Survivor Series broke the premium live event’s all-time merchandise record. Sponsorship revenue was up 24 percent versus 2022.
In addition, the surprise return of CM Punk after nearly a decade away from WWE further drove massive digital engagement. Punk’s comeback moment has more than 71 million views across all platforms, making it the most social post in company history.
Do they have your attention now?