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WWE hires new Executive Vice-President to do a job that sounds a lot like Stephanie McMahon’s

WWE’s YouTube

This morning (June 6), WWE announced the hiring of Catherine Newman as Executive Vice President and Head of Marketing.

STAMFORD, Conn.—(BUSINESS WIRE)— WWE (NYSE: WWE) today announced that Catherine Newman has been named Executive Vice President and Head of Marketing.

Newman brings more than two decades of executive experience to WWE including her most recent role as Chief Marketing Officer of Manchester United Media. She has also held senior positions at The Times of London and Financial Times, leading global marketing initiatives, developing strategic partnerships, and boosting subscription growth across various products.

As part of WWE’s senior leadership team, Newman’s oversight will include Marketing, Brand, Community Relations, Entertainment Relations, Creative Services and Photography.

She is a graduate of Loughborough University, a Chartered Institute of Marketing Postgraduate from Buckinghamshire New University and a Fellow & Mentor in the Marketing Academy, United Kingdom.

While there’s no mention of Stephanie McMahon, Newman’s responsibilities do overlap with WWE’s description of the Chief Brand Officer position McMahon technically still holds. She’s surprisingly stepped aside last month, saying she was taking a leave of absence to focus on her family. Since then, reports have come out indicating there are high level players at WWE who weren’t thrilled with Stephanie’s performance as CBO.

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