18-49 year olds still aren’t flocking to NXT 2.0

The ratings and viewership data are in for this week’s (Feb. 1) episode of NXT. And while they’re more evidence the show has found its level, they also demonstrate the 2.0 rebrand isn’t drawing the demo WWE wants it to.

According to Showbuzz Daily, while overall viewership increased 4% from the week before, the rating among 18-49 year olds fell 7%. The audience of 619,000 is right in the middle of the range NXT’s been delivering for USA this year. Unfortunately, the .13 demo number is, too.

There was an uptick in the 18-34 year old rating (from .06 on Jan. 25 to .08 last night). And NXT finished 39th among cable originals this week, 21 places higher than last Tuesday. So things could be looking up!

Or not, since the next two week are supposed to air on SyFy due to USA’s coverage of the Winter Olympics.

Here’s our usual look at NXT’s viewership and 18 - 49 year old demo rating since they moved to Tuesdays after WrestleMania 37.

• Apr. 13: 805K / .22
• Apr. 20: 841K / .23
• Apr. 27: 744K / .22
• May 4: 761K / .18
• May 11 - 697K / .17
• May 18 - 700K / .15
• May 25 - 698K / .13
• June 1 - 668K / .19
• June 8 - 669K / .20
• June 15 - 695K / .19
• June 22 - 665K / .17
• June 29 - 636K / .13
• July 6 - 654K / .18
• July 13 - 705K / .19
• July 20 - 709K / .20
• July 27* - 520K / .12
• Aug. 3* - 520K / .10
• Aug. 10 - 751K / .19
• Aug. 17 - 654K / .15
• Aug. 24 - 685K / .16
• Aug. 31 - 717K / .17
• Sept. 7 - 601K / .14
• Sept. 14 - 770K / .21
• Sept. 21 - 746K / .20
• Sept. 28 - 655K / .14
• Oct. 5 - 632K / .13
• Oct. 12 - 632K / .15
• Oct. 19 - 606K / .14
• Oct. 26 - 746K / .18
• Nov. 2 - 631K / .15
• Nov. 9 - 603K / .15
• Nov. 16 - 574K / .11
• Nov. 23 - 625K / .14
• Nov. 30 - 637K / .15
• Dec. 7 - 590K / .11
• Dec. 14 - 561K / .14
• Dec. 21 - 591K / .11
• Dec. 28 - 662K / .16
• Jan. 4 - 685K / .16
• Jan. 11 - 647K / .14
• Jan. 18 - 587K / .11
• Jan. 25 - 593K / .14
• Feb. 1 - 619K / .13

For complete results and the live blog for NXT this week click here. To read a recap & review of the night’s show click here. For a full playlist of the show click here.

* Pre-taped episode that aired on SyFy