NXT’s ratings take a steep fall in week three of 2.0

The first two weeks of WWE’s NXT revamp delivered some of the shows best numbers since the end of the Wednesday Night War.

Fans and observers speculated how much of that was due to curiosity about the 2.0 reboot, and how much was genuine interest in the redesigned product. If the results from week three are an indication of where things are headed, it would point to viewers being more inquisitive than invested.

According to Showbuzz Daily, the Sept. 28 episode was watched by 655,000 people, a 12% decline from last week. Ratings took an even bigger tumble. The .14 among 18 - 49 year olds was a 30% drop from Sept. 21. The .06 in the 18 - 34 demo was half what it was a week ago.

Those figures are closer to the range NXT 1.0 was turning in before the fresh coat of paint and focus on new talent. If this is how NXT 2.0 produces over the long-run, that still may be okay for Vince McMahon & his team, who want to use the show to produce more talent who fit their vision of what a WWE Superstar should be. The unknown is what USA execs thinks of numbers like these. Depending on what they’re paying for the rights, 32nd among cable originals might be a perfectly satisfactory result... we’ll find out whenever NXT’s contract is up

Here’s a look at NXT’s viewership and 18 - 49 year old demo rating since they moved to Tuesdays after WrestleMania 37.

• Apr. 13: 805,000 / .22
• Apr. 20: 841,000 / .23
• Apr. 27: 744,000 / .22
• May 4: 761,000 / .18
• May 11 - 697K / .17
• May 18 - 700K / .15
• May 25 - 698K / .13
• June 1 - 668K / .19
• June 8 - 669K / .20
• June 15 - 695K / .19
• June 22 - 665K / .17
• June 29 - 636K / .13
• July 6 - 654K / .18
• July 13 - 705K / .19
• July 20 - 709K / .20
• July 27* - 520K / .12
• Aug. 3* - 520K / .10
• Aug. 10 - 751K / .19
• Aug. 17 - 654K / .15
• Aug. 24 - 685K / .16
• Aug. 31 - 717K / .17
• Sept. 7 - 601K / .14
• Sept. 14 - 770K / .21
• Sept. 21 - 746K / .20
• Sept. 28 - 655K / .14

For complete results and the live blog for NXT this week click here. To read a review of the night’s show click here. For a full playlist of the show click here.

* Pre-taped episode that aired on SyFy