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Rebrand gives NXT its best ratings in months

By Sean Rueter
WWE.com

There was a lot of interest around the launch of NXT 2.0 on Sept. 14. The brighter, more colorful set version of WWE’s third brand promised of a new champion, and a look at Vince McMahon & Nick Khan’s vision for the future of sports entertainment.

We’ll see whether if it was simple curiosity or genuine excitement in the weeks ahead. For one night, 2.0 delivered NXT its best rating and biggest audience since WrestleMania 37.

According to Showbuzz Daily, last night’s episode was watched by an audience of 770,000. Comparing this to last Tuesday’s pre-taped, lame duck-ish show isn’t exactly apples to apples, but if you do, that’s a massive 28% increase over Sept. 7.

The ratings jump was even bigger. NXT 2.0’s .21 with the 18 - 49 year old demographic was 50% better than the last edition of the black-and-gold version of the show. Most impressively - and perhaps most importantly - the biggest increase came with the 18 - 34 year old audience. Last night’s .12 with that demo was double what it was last Tuesday. Overall, NXT finished in the top ten of cable originals on Sept. 14.

Again, we’ll see if the Von Wagners and Ivy Niles can bring people back every week. For now, this is a promising start for WWE’s new vision for their developmental brand.

Here’s a look at the black-and-gold brand’s viewership and 18 - 49 year old demo rating since they moved to Tuesdays after WrestleMania 37.

For complete results and the live blog for NXT this week click here. To read a review of the night’s show click here. For a full playlist of the show click here.

* Pre-taped episode that aired on SyFy

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