Dan Lambert has a lot of complaining to do on AEW Dynamite, but the loudmouth manager takes greater issue with the product that WWE is serving.
Lambert, an entrepreneur in the world of mixed martial arts (MMA) and the founder of American Top Team (ATT), has aligned with Ethan Page and Scorpio Sky, known collectively as Men of the Year. Lambert takes no issue with tearing down “soft” millennials and elements of the All Elite Wrestling (AEW) product; however, he wants to see WWE step its game up as well.
“I’d like to hope it’ll be back to the Monday Night Wars where everyone keeps stepping their product up to outdo the competition,” Lambert tells Cageside Seats’ Shakiel Mahjouri. “Call me biased because I’m with AEW right now, but I don’t see WWE stepping their game up. Bobby Lashley is a real dear friend of mine. I love the guy. I’ve known him for 15+ years and I’m not even at the point where I’m fast-forwarding through Monday Night Raw to get to his shtick. I don’t even hit play. I’m not a big fan of WWE’s product these days. I still think they have some really good talents over there but I just have a hard time watching it.
“The wrestling boom, in my mind, is what AEW is doing and watching their product and watching their show. Even though there are certain things in it that I don’t like. Some of the things I say in my character, I actually believe. But there are so many other things that they have. Talk about having a buffet of different genres of professional wrestling. You go to one show at AEW and see every style you like and a couple of other styles you don’t like. WWE is more of the same for me.”
Lambert suggests that perhaps WWE brass thinks too highly of the brand to make necessary, meaningful changes to the product.
“I see WWE as being somewhat egotistical in their approach that they are who they are and what they are,” he says. “They don’t have to change anything or do anything differently and people are still going to watch. I think it’s had a little bit of an opposite effect because I think a lot of people support AEW just because they want to stick their finger in the eye of a WWE that’s run roughshod for all of these years.”
Lashley, who recently dropped the WWE Championship to Big E, trained with ATT en route to establishing a 15-2 professional record in MMA.
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