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Report: Rebranded NXT will be produced by Vince McMahon & Bruce Prichard

Ever since the surprising release of 13 talents from NXT in early August, fans, industry observers, and allegedly even people who work for WWE’s third brand have been hungry for information about the future of the show & associated developmental program.

There were reports Triple H was the fall guy for NXT failing to win the Wednesday Night War and snuff AEW out before it could grow. While doing press for SummerSlam WWE President Nick Khan spoke about revamping the Tuesday night show, but still indicated Hunter would be in charge.

Now we’re hearing something different, although not directly from a WWE executive. Wrestling Observer Live’s Bryan Alvarez has heard NXT, like Raw and SmackDown, will become a Vince McMahon/Bruce Prichard-produced show when it returns to airing live from a remodeled Capitol Wrestling Center on Sept. 14.

“It’s gonna be like the old NXT. I have heard from several people now that when they go back to live shows, this is going to be a McMahon-Prichard production.”

The Observer’s Dave Meltzer updated his colleague’s report:

“McMahon and Prichard will be behind the big decisions, not the little ones, and will be behind marketing, promotion, and direction. Their role in booking may only be regarding those at the top.”

While I’m personally not excited about WWE’s line-up becoming even more homogenous, it does make some sense that the men who will utilize the top talent on NXT when they move to Raw or SmackDown would have a hand in how they’re booked before they’re called up. You could also accomplish that with better communication and long-term planning, but as we’re frequently reminded, that doesn’t seem to be how WWE operates.

Perhaps the most concerning bit in this report is the “old NXT” reference. That’s not elaborated on, and I really can’t believe the show would return to its faux-reality show roots... but we don’t have enough information to rule out anything at this point.

Stay tuned.

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