Logan Paul appeared on Monday Night Raw this week to help promote his brother, Jake Paul, and his fight against Tyron Woodley on Showtime pay-per-view in Cleveland. It was a fitting crossover, considering the Paul brothers have taken the pro wrestling playbook to make themselves a great deal of money in the celebrity boxing space.
Paul is a YouTube star who has legions of young fans. There are just as many folks who want to see him pummeled as want to cheer him, however, and that’s the kind of heat that can rake in the cash if you’re willing to play it up.
That’s what Jake has done, and he’s been smart about it. Instead of fighting talented boxers who could easily outclass him, he’s focused on aging and over-the-hill MMA fighters. Such was the case when he fought and defeated Ben Askren, and that remained true when he challenged Woodley.
But while he knocked Askren out, he went the distance with Woodley, absorbing some legitimate punishment along the way. The bout went to a split decision, with two judges scoring in favor of Paul and one scoring in favor of Woodley.
The “unlikely journey,” as Mauro Ranallo called it, is free to continue unabated.
That’s assuming, of course, that Paul can find someone else to work who is willing to do this dance but isn’t all that much of a threat to bring the whole house of cards crashing down.