WWE talked about this year’s SummerSlam - their first Big 4 PPV in front of a full house since the start of the pandemic, and the first time this event has taken place in an NFL stadium - being as big as WrestleMania. That means a ‘Mania-like press release about the big numbers the show did, both at the gate and on WWE Network & Peacock.
On Saturday night (Aug. 21) during the show in Las Vegas’ Allegiant Stadium, WWE announced this year’s SummerSlam had set “an indoor attendance record for the event.” They followed that up on Tuesday morning with more big numbers:
WWE® DELIVERS MOST-VIEWED & HIGHEST-GROSSING SUMMERSLAM OF ALL-TIME
STAMFORD, Conn., August 24, 2021 – Following a weekend of record-setting metrics, WWE (NYSE: WWE) delivered the most-viewed and highest-grossing SummerSlam in the company’s history.
- More people watched Saturday’s event live across Peacock and WWE Network than any other SummerSlam in the company’s history. The seven-figure global audience marked a 55% increase over 2020 and a 29% increase over 2019;
- The sell-out crowd of 51,326 broke SummerSlam records for indoor attendance and gate receipts. With tickets purchased by fans from all 50 U.S. states, Saturday’s live gate was more than four times greater than the last SummerSlam held with fans in attendance in 2019;
- Merchandise sales posted an increase of 155% over 2019;
- SummerSlam set a new sponsorship record, growing by 25% vs. 2019 and 18% vs. 2020;
With more than four million views, Brock Lesnar’s return became WWE’s most-watched Instagram video of all-time – surpassing the video of John Cena’s return at Money In The Bank. In total, SummerSlam videos generated more than one billion views across all WWE social platforms during the week.