TikTok is one of the fastest growing media brands on the planet, and WWE is getting more & more involved with the social media platform owned by Chinese company ByteDance.
In addition to TikTok accounts for the company and its Superstars, WWE earlier this month announced that people interested in wrestling for the company could submit an application using TikTok’s new résumé feature.
Today (July 19), they’re announcing a “Ring Announcer Search” on the service. And they brought out the new Mr. Money in the Bank to make a pitch.
In case Big E’s TikTok video doesn’t load for you, here’s the press release:
Beginning today, WWE will launch a search for its next great ring announcer on TikTok, as users can upload their most entertaining videos using the hashtag #WWEAnnouncerContest. The best performers will earn a trip to SummerSlam at Allegiant Stadium in Las Vegas on Saturday, August 21, where they will serve as a ring announcer at WWE’s biggest event of 2021. The announcer search is presented by Pure Life® Purified Water.
In the weeks leading up to SummerSlam, WWE will review each video before announcing two winners from the company’s official TikTok channel on Monday, August 16. WWE Superstar Big E recorded his own TikTok video to explain how the competition works that can be viewed here.
“Our engagement on TikTok to date has been incredible and we couldn’t think of a better platform to help us find the next great ring announcer,” said Steve Braband, WWE Vice President, Digital.
Today’s announcement follows another innovative TikTok activation, through which WWE aims to discover and recruit its next generation of Superstars via the TikTok Resumes product. The search culminates in a multi-day talent tryout in Las Vegas as part of SummerSlam.
To date, WWE has amassed one of the largest TikTok audiences in sports, with more than 11 million followers, and has more than one billion fans across its global social media platforms, further cementing its position as one of the most-followed brands in the world.
SummerSlam will be one of the first sporting events held at full capacity at Allegiant Stadium, and will be held at an NFL venue for the first time. The event will stream live at 8 ET/5 PT exclusively on Peacock in the United States and on WWE Network everywhere else.
Think you have what it takes?