Title match helps NXT’s numbers improve for second straight week

NXT had a few things going for it on July 13.

The show was building off their Great American Bash episode, which had helped it break a three weeks stretch of declining ratings and viewership. It was promoting a championship main event for the brand’s top prize, referred by a guy who’s been a feature attraction everywhere he’s worked over the last 20 years. And while it did have to go up against Major League Baseball’s All- Star Game watched by more than 8 million people, at least it missed the NBA Finals (which have been averaging an audience of 9 million per game) this week.

Based on the numbers provided by Brandon Thurston of Wrestlenomics, it was a recipe for success.

Last night’s show was watched by 705,000 people, the biggest audience since May and an almost 8% increase over July 6. The rating among 18 to 49 year olds also rose slightly, to .19.

It will be difficult if the Bucks/Suns series makes it to game six and they have to go head-to-head with that, but we’ll see if they can keep this momentum going next week.

Here’s a look at the black-and-gold brand’s viewership and 18 - 49 year old demo rating since they moved to Tuesdays after WrestleMania 37.

• Apr. 13: 805,000 / .22
• Apr. 20: 841,000 / .23
• Apr. 27: 744,000 / .22
• May 4: 761,000 / .18
• May 11 - 697K / .17
• May 18 - 700K / .15
• May 25 - 698K / .13
• June 1 - 668K / .19
• June 8 - 669K / .20
• June 15 - 695K / .19
• June 22 - 665K / .17
• June 29 - 636K / .13
• July 6 - 654K / .18
• July 13 - 705K / .19

For complete results and the live blog for NXT this week click here. To read a recap & reactions of the night’s events click here. For a full playlist of the show click here.