For the second time since instituting a ban on talent engaging with fans via third party applications, WWE partnered with Cameo to sell personalized messages from wrestlers ahead of a PPV event. 12 Superstars were featured in the promotion for June 19’s Hell in a Cell, offering 10 unique videos each.
WWE Superstars are back on @bookcameo! For a limited time surrounding WWE Hell in a Cell, you can request your favorite WWE Superstars like @ShawnMichaels, @MsCharlotteWWE, @fightbobby, @BiancaBelairWWE, and more! #ad https://t.co/AlXGAe200X pic.twitter.com/QbN2HGFFAJ— WWE (@WWE) June 11, 2021
With only a few exceptions, this time around doesn’t seem to be going that well though.
On the good news front, Drew McIntyre, Alexa Bliss & Rhea Ripley sold out. Shawn Michaels only has one left as of this writing (~10:30 pm ET on Weds., June 16). After that, the picture isn’t as pretty.
Cesaro - 6 of 10 remaining
Nia Jax - 6 of 10 remaining
Rey Mysterio - 6 of 10 remaining
Bianca Belair - 7 of 10 remaining
Sami Zayn - 8 of 10 remaining
Seth Rollins - 9 of 10 remaining
Bobby Lashley - 9 of 10 remaining
Kevin Owens - 9 of 10 remaining
Charlotte Flair - 9 of 10 remaining
Price is a factor here, and Lashley, Rollins, Owens & Flair are towards the upper end of those still available at $300 and up per message. But a shout out from Bliss was $700, and they moved.
And this is probably an indication of the excitement level around this weekend’s show, too. The buzz is nothing compared to ‘Mania, so a lot of fans probably don’t even know these are available.
Still, you have to imagine wrestlers who were steamed about the third party ban enjoy this. A little bit. Somewhere management can’t see them. But they’re at least smirking.