Paul Heyman is the best promo in the wrestling business, and he’s been the best hype man for decades. In an interview with Sports Illustrated, he explained that maintaining his top spot in that category is all about adapting with the times:
“It needs change on a constant level, or you grow stale very quickly. Promos are an evolving process. They have to modernize; they have to address the current wants, desires and whims of the audience...If not, you’re a nostalgia act before you’re even cognizant of the fact that time has passed you by.”
Heyman immediately put those incredible hype skills to work by talking up the greatness of Roman Reigns:
“At this stage, the Paul Heyman promo is to enlighten the audience as to just how talented, how great and how marketable the opponent for Roman Reigns is, and then, by contrast, even if Roman Reigns’s opponent is a 12 on a scale of zero to 10, he’s still not at Roman Reigns’s level.”
“Roman Reigns, at this level, is untouchable. There is no one at his level...Keep watching because it’s not forever. It’s a rare opportunity, and this only lasts as long as Roman Reigns determines it should last. There is a body of work being put together that won’t be matched, and there is a driving force, a vision, a dream, a want, a desire and a yearning to accomplish.”
“Our objective is clear. Stack up ‘Stone Cold’ Steve Austin, The Rock, The Undertaker, Shawn Michaels and Bruno Sammartino—these Mount Rushmore names that are beyond iconic—stack them all up together and they won’t be able to reach the level that Roman Reigns will accomplish. That’s the goal here. I say that as a hype artist; I say that as the ‘special counsel’ to the ‘Tribal Chief,’ but there is no hype in that hyperbole—it’s what they call a shoot.”
Are you buying the hype that Paul Heyman is selling about Roman Reigns going down as the greatest pro wrestler of all time?