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Title match doesn’t help NXT’s ratings

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WWE.com

To be fair, NXT was up against the same kind of competition last night (May 25) that Raw was the night before, and that all wrestling shows have been dealing with over the past week or so - the NBA and NHL playoffs.

Still, after booking one of the biggest matches the brand could make weeks in advance, you wouldn’t fault them for thinking maybe they’d do a little better than this.

PWTorch reports viewers were down slightly from May 18’s 700K, to 698K. Two weeks ago, they drew 697K... so this looks to be NXT’s level right now in terms of overall audience size.

Ratings, on the other hand, are showing a consistent downward trend. Last night NXT had a .13 among 18 - 49 year olds. That number was .15 a week ago, and .17 on May 11. Males in that demographic follow a similar pattern (.16 this week, down from .19 and .22 respectively the two prior weeks).

The lone, sort-of bright spot is in 18 - 34 year old males. Rating rebounded to .09 in the demo, back to where it was two weeks ago after falling to .05 on May 18.

We’re getting closer to a TakeOver, but if a TakeOver-level main event doesn’t make a difference, it’s hard to see how anything will in the short term.

For complete results and the live blog for NXT this week click here. To read a recap & reactions of the night’s events click here. For a full playlist of the show click here.