Earlier this year, WWE name-dropped 2020 Billboard Woman of the Year Cardi B during a backstage segment on Raw.
It succeeded in getting the lapsed wrestling fan’s attention, and her tweets about WWE that January night became a trending topic. Then Lacey Evans got personal, and maybe turned a work into a shoot. The company’s celebrity focus shifted to Bad Bunny (with a side of Logan Paul), and we haven’t heard much since.
But in a recent interview with The Rich Eisen Show on Peacock, Chief Brand Officer Stephanie McMahon revealed WWE still has Cardi on their minds. When telling the host about celebrities the company wants to work with, Steph had effusive praise for the billion-streaming rapper:
“From an athlete perspective, I would love to see the Williams’ sisters [Venus and Serena] either individually or together. There are so many incredible female and male athletes out there that I would love to bring into WWE. From a celebrity standpoint, in addition to the ones we’ve already worked with, I think it could be really cool to work with Cardi B. She had a tweet she put out not long ago which was in reference to her name on the show. I think she’s so colorful herself and so vivacious and full of life that I think she would even bring it up a notch in WWE. I think she’d be awesome.
“I think that going in a completely other direction, Matthew McConaughey has been really catching on in terms of WWE. He was on Raw to promote his book and he and Drew had an interaction. There just seems like there is opportunity there. There are so many young influencers and gamers and everything else. I think WWE is this incredible world – almost like this gaming world come to life with all these different characters and backstories. So, I think there are a lot of untapped celebrities and influencers I would love to work with.”
This is the first we’ve heard about Serena & Venus, but we’ve seen “influencers and gamers” trickle through, and McConaughey’s already teased doing something in a WWE ring. Will Cardi?
You have to wonder if McMahon’s flattery here isn’t an effort to smooth things over a bit after Evans attempt to engage with Bicardi went sideways. You also have to wonder how conservative groups would react to having the woman whose been central to a few battles in the culture wars (google “WAP”, or her story about robbing customers while working as a stripper) on a supposedly family-friendly program.
If WWE can convince someone Time named one of the 100 most influential people in the world back in 2018 to show up on their programming, I think they’ll figure all that out.
Steph wouldn’t still be talking about if they weren’t interested.
H/T 411mania for transcription