Personally, I blame the lack of Billie Kay.
Whatever the actual reason, WWE’s final push to Royal Rumble on Fri., Jan. 29 didn’t have much of an impact on SmackDown’s numbers. The show’s streak of increasing average viewership was snapped after three weeks by a second hour drop. Ratings were unchanged in the key demographics, but that was good enough to won the night for FOX in both the 18 - 34 and 18 - 49 age groups.
Here are the fast nationals:
Probably a sign that 2 - 2.25 million viewers and a .6 with the under 50 set is the show’s baseline.
We’ll see if Royal Rumble fallout, and hopefully the return of Billie Kay, can deliver a surge next Friday.