SmackDown’s TV numbers continue the patterns we’ve seen all summer

SmackDown has been up and down the past several weeks. After a slight downturn on July 31, the audience numbers swung back up on Aug. 7. Last night, the blue brand averaged 1.96 million viewers across its two hours. That’s a roughly 3% increase from last Friday, which was down 4% from the week before that.

In the ratings, WWE lost some 18 - 34 year olds. That left Fox in a logjam atop that demo after winning it outright last week.

Here are the fast nationals:

Showbuzz Daily

And here’s our running tracker of every other episode since WWE moved to Fridays last fall (all data via Showbuzz Daily):

It’s hard to discern much from these numbers, except that this what we can expect from SmackDown during the summer in a pandemic. Will the ideas they’re trying like RETRIBUTION, or the rumored return of live shows help?

We shall see.

For complete results and the live blog for SmackDown this week click here. To read a complete recap & review of all the night’s events click here. For a full playlist of the show click here.