SmackDown has been up and down the past several weeks. After a slight downturn on July 31, the audience numbers swung back up on Aug. 7. Last night, the blue brand averaged 1.96 million viewers across its two hours. That’s a roughly 3% increase from last Friday, which was down 4% from the week before that.
In the ratings, WWE lost some 18 - 34 year olds. That left Fox in a logjam atop that demo after winning it outright last week.
Here are the fast nationals:
And here’s our running tracker of every other episode since WWE moved to Fridays last fall (all data via Showbuzz Daily):
It’s hard to discern much from these numbers, except that this what we can expect from SmackDown during the summer in a pandemic. Will the ideas they’re trying like RETRIBUTION, or the rumored return of live shows help?
We shall see.