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NXT ratings drop despite winner-take-all main event

The ratings and viewership data are in for this week’s (July 8) NXT and AEW television shows. Both promotions put on special branded shows this week, with night two of AEW’s Fyter Fest going up against night two of NXT’s The Great American Bash.

Per Showbuzz Daily, Dynamite netted 715,000 viewers for a .28 rating point in the 18-49 demographic. NXT checked in with 759,000 viewers for a .20 rating point in the same 18-49 demo.

For AEW, this is a decrease of about 33,000 viewers from the prior week, and a bit down from last week’s 0.29 demo rating. For NXT, viewership also decreased by about 33,000 viewers from the prior week, and the demo rating declined from last week’s 0.22.

AEW slightly dipped from 6th to 7th place in the demo rating for the night, while NXT moved down from 13th to 24th place.

These numbers look disappointing for both shows, considering that this week’s cards were the final night of special-branded shows for both AEW and NXT. I’d say it’s worse in NXT’s case, because they put on arguably the biggest match possible in the promotion right now, and a crowning championship moment for their top babyface. They were probably hoping the hype alone for that match would have brought more young viewers in to check out the full episode.

The drops for both shows were not large, and were similar in magnitude, so this wasn’t a hugely alarming change from last week. But this is a week where both promotions had reasonable expectations of going up in both viewership and the demo ratings. That’s not what happened.

That being said, AEW did have to postpone their advertised world championship main event for Fyter Fest, so they might be satisfied that NXT was unable to dent their significant demo rating lead. Even so, the viewership total of 715,000 means that AEW has lost to NXT in total viewers for three consecutive weeks.

The result of Keith Lee’s main event victory at The Great American Bash was leaked last week, and we’re all left to take our best guess as to how that may have affected these numbers, if at all.

Here’s a breakdown of AEW viewership and rating in the 18-49 demo:

Here’s a breakdown of NXT’s audience and ratings share of the same demographic:

Total viewership for Wednesday night checked in at 1,474,000 pro wrestling fans.

Check out both our Dynamite live blog, review & video highlights, and our NXT live blog, review & video highlights, in case you missed any of the Wednesday Night War’s latest chapter.

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