NXT started with a lead in overall viewers on July 29, but couldn’t hold it

Triple H’s black-and-gold brand closed the gap against AEW Dynamite on July 29. The ratings gains weren’t much, but NXT cut the overall viewership difference down to 66K.

This week’s edition of the Wrestling Observer Newsletter has the quarter hour audience numbers for Dynamite and NXT. They show that while WWE never won under 50 year olds (what can you do against a bunch of shiny new toys, right Vince?), they started with a nice lead in total audience. By 8:30 p.m. Eastern, it was gone.

NCIS hold overs? Did folks tune in for the women’s tag, or decide to tune out during it? Matt Cardona just too much to overcome?

Take a look for yourself and let us know what you think. The first number is total viewers; the number in parenthesis is 18 - 49 year olds. We’ve italicized the “winner” in each.

Q1: AEW 718K (367K) - NXT 853K (247K)
Inner Circle vs. Jurassic Express, Best Friends & Orange Cassidy vs. Io Shirai & Tegan Nox vs. Dakota Kai & Candice LeRae

Q2: AEW 721K (358K) - NXT 778K (248K)
End of 10-man tag/Jon Moxley interview/Cody vs. Warhorse vs. Adam Cole/Pat McAfee story recap/Roderick Strong vs. Johnny Gargano

Q3: AEW 805K (406K) - NXT 706K (243K)
End of Cody vs. Warhorse/Matt Cardona debut/Inner Circle interview vs. End of Strong vs. Gargano/Dakota Kai & Rhea Ripley promo

Q4: AEW 832K (423K) - NXT 703K (235K)
FTR Contract Signing/Dark Order vs. Hangman Page & Kenny Omega vs. Undisputed Era backstage/Shotzi Blackheart vs. Mercedes Martinez

Q5: AEW 878K (455K) - NXT 698K (236K)
End of Tag title match/angle with FTR & Young Bucks vs. Keith Lee, Cameron Grimes & Karrion Kross segment & interruptions/Imperium vs. Ever-Rise

Q6: AEW 790K (412K) - NXT 662K (179K)
Hikaru Shida vs Diamante/Vickie Guerrero & Nyla Rose interview vs. Imperium & Undisputed Era angle/Bronson Reed video & interviews

Q7: AEW 780K (380K) - NXT 611K (194K)
Nyle Rose & Vickie Guerrero; Jon Moxley/Brian Cage vs. Isaiah ‘Swerve’ Scott vs. Jake Atlas

Q8: AEW 721K (260K) - NXT 671K (230K)
Jon Moxley & Darby Allin vs. Brian Cage & Ricky Starks vs. Finn Balor vs. Dexter Lumis vs. Timothy Thatcher

You don’t need to be Tony Khan to understand those numbers.

Have fun.