SmackDown’s numbers improve, but stay bad

There was nowhere for SmackDown’s viewership to go but up after a historically small audience watched last week. And more people did tune in on July 10! The 1.9 million average was the second smallest of the Fox era, though.

Ratings were up among those over the age of 35, and WWE came in first on the night in the demographic that Tony Khan & Chris Jericho have taught us is the most important, 18 -49 year olds. But they’re not outright winning the 18 - 34 demo, finishing in a pack with reruns & news shows on ABC, CBS, and NBC.

Here are the fast nationals for the broadcast networks:

Showbuzz Daily

And a look at last night in comparison to every other episode since WWE moved to Fridays last fall (all data via Showbuzz Daily):

July 17 will be a PPV go home show. But last night’s episode of the blue brand didn’t make a compelling argument for folks to return. We’ll see what happens.

For complete results and the live blog for SmackDown this week click here. To read a complete recap & review of all the night’s events click here. For a full playlist of the show click here.