The Great American Bash is a two night event, coinciding with AEW’s Fyter Fest

AEW has been hyping up Fyter Fest as a two night event, airing on July 1 and July 8. It’s essentially two special episodes of Dynamite that will be presented with more of a pay-per-view feel to it.

NXT was a little late to the party, but last night they announced their own specially branded show, The Great American Bash. It was going to directly compete with at least the first night of Fyter Fest on July 1.

Well, it turns out that NXT isn’t stopping there. The Great American Bash will also be a two night event, just like Fyter Fest. And it will also take place on both July 1 and July 8, just like Fyter Fest.

Shocking, right?

Here is the announcement from WWE:

“The Great American Bash is coming to NXT, taking place over the next two weeks on USA Network.

The proud sports-entertainment tradition is back, this time under the black-and-gold banner. Dating back to 1985, the event was rekindled in the aughts and now returns once more with NXT’s top Superstars looking to leave their mark on its storied history.

As part of the event on July 8, NXT Champion Adam Cole will take on North American Champion Keith Lee in a Winner Take All Match.

Three matchups are already set for next week as well, including NXT’s first-ever Strap Match taking place between Dexter Lumis and Roderick Strong. Additionally, Mia Yim, Tegan Nox, Candice LeRae and Dakota Kai will collide in a Fatal 4-Way Match to determine the No. 1 Contender to NXT Women’s Champion Io Shirai, while Rhea Ripley will face Aliyah & Robert Stone in a Handicap Match where The Nightmare has agreed to join The Robert Stone Brand if she loses.

Don’t miss The Great American Bash on NXT beginning next Wednesday night at 8/7 C on USA Network!”

I don’t begrudge WWE at all for trying to compete with AEW’s Fyter Fest. It’s a win-win situation for fans when both promotions are trying their best to out-do each other with simultaneous must-watch cards.

It’s just that WWE was so late to making this announcement, compared to AEW who has been promoting Fyter Fest as a two night event throughout the entire month of June, that it couldn’t be more obvious what’s going on here. WWE is following the leader, so to speak.

In other words, don’t believe it for a second the next time Triple H says he isn’t concerned with AEW and that NXT isn’t counter-programming to Dynamite.

Which event will you be checking out on July 1 and July 8?