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WWE Superstars to help Snickers ‘Fix The World’ this WrestleMania season

For the fifth year in a row, Snickers will be a presenting sponsor of WrestleMania.

Snickers has used WWE talent to great effect in their past commercial campaigns. They even foretold Bayley’s heel turn!

The “You’re ______ when you’re hungry” campaign may be over, but the partnership isn’t. WWE & Mars announced they’re keeping their relationship intact for 2020. So we’ll get to see how Superstars fit into Snicker’s new “Fix The World” spots.

Here’s the presser, which also reveals we’re getting a Skittles/Hell In A Cell tie-in this year. That should be... interesting. Just make sure you put Big E in one of these and we’re good.

Mars and WWE Expand Long-Term Partnership

HACKETTSTOWN, N.J. & STAMFORD, Conn.—(BUSINESS WIRE)— Mars, Incorporated and WWE (NYSE: WWE) today announced an expansion of their long-standing partnership for 2020 in which SNICKERS will once again serve as the exclusive presenting partner of WrestleMania, one of the largest sports and entertainment events in the world. The partnership marks the brand’s fifth consecutive year as presenting sponsor of WrestleMania, which takes place Sunday, April 5, 2020, at Raymond James Stadium in Tampa, Florida, and will stream live around the world at 7 p.m. Eastern on WWE Network, WWE’s award-winning streaming service.

The expanded partnership will include three pieces of custom creative featuring WWE Superstars promoting the new SNICKERS “Fix the World” campaign. In the videos, the Superstars find their unique daily annoyances are solved after SNICKERS has fixed the world. The spots will air in WWE’s flagship TV programs beginning March 23 on “Monday Night Raw” on USA Network and March 27 during “Friday Night SmackDown” on FOX. The third spot will air during WrestleMania on WWE Network.

“Our partnership has historically shown the power of SNICKERS to satisfy when WWE Superstars are hungry, and now we’re taking it to the next level by fixing things in their daily lives that are out of sorts,” said Josh Olken, Brand Director, SNICKERS. “We’re excited to be back for the fifth year as the presenting sponsor of Wrestlemania as we find new and relevant ways to provide satisfaction to the WWE’s passionate fan base.”

“We are proud to partner with Mars Wrigley for the fifth consecutive year and incorporate WWE Superstars’ larger-than-life personalities into the next evolution of the popular SNICKERS campaign,” said John Brody, WWE Executive Vice President, Global Head of Sales & Partnerships. “Our long-term partnership illustrates WWE’s unique ability to connect with fans across our global platforms and deliver valuable exposure for blue-chip brands.”

WWE’s expanded partnership with Mars will also highlight SKITTLES as the presenting partner of WWE’s “Hell in a Cell” pay-per-view event in October 2020. SKITTLES will be prominently featured as part of cross-platform media assets promoting “Hell in a Cell” and will collaborate with WWE on production of a co-branded custom integration that will air in the telecast. Additional partnership activations will be unveiled in the coming months.

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