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NXT loses viewers despite going unopposed by Dynamite

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WWE.com

The ratings and viewership data are in for this week’s (Dec. 23) NXT and AEW television shows.

Per ShowBuzzDaily, Dynamite netted 775,000 viewers for a .32 rating point in the 18-49 demographic. NXT checked in with 698,000 viewers for a .19 rating point in the same 18-49 demo.

For AEW, their overall audience decreased by about 31,000 viewers from the prior week, with no change from last week’s 0.32 demo rating. For NXT, viewership decreased by 68,000 viewers from the prior week, and the demo rating was also unchanged from last week’s 0.19.

AEW moved down from 3rd to 5th place in the demo rating for the night, while NXT declined from 34th to 40th place.

The results for this week were always going to be an oddball curiosity due to the scheduling change for Dynamite. The NBA’s season-opening action bumped AEW to a start time of around 10:04 ET on TNT, clearing the way for NXT to hold the pro wrestling stage from 8 PM ET until that point. That theoretically should have increased viewership for the black-and-gold brand. And it probably did, but some of the factors working against NXT included people occupied with holiday traveling, and of course that pesky NBA competition. The NBA dominated the top cable spots in the demo rating and viewership.

AEW did have the benefit of the NBA lead-in audience, but was hurt by being in a later time slot. Dynamite didn’t end until just after midnight, eastern time. It also had its own NBA competition to deal with from ESPN.

Neither wrestling show had a change in the key demo rating, which is an interesting wrinkle on top of that.

Overall, I’d say the scheduling quirk makes it most advisable to not read too much into these numbers. But you are welcome to do so in the comments below, especially if you have noticed any interesting tidbits in the results that have not been mentioned here.

Here’s a breakdown of AEW viewership and rating in the 18-49 demo over the last year:

Here’s a breakdown of NXT’s audience and ratings share of the same demographic:

Total viewership for Wednesday night checked in at 1,473,000 pro wrestling fans.

Check out both our Dynamite live blog, review & video highlights, and our NXT live blog, review & video highlights, in case you missed any of the Wednesday Night War’s latest chapter.