WWE’s still going with a battle for brand supremacy theme for this year’s Survivor Series. But their annual November PPV is also being used as part of their continued efforts to convince us Mark Calaway is really retired - and milk every every Network subscription, YouTube view, and commemorative merchandise sale out of a “last” chance to see him work the Undertaker gimmick.
We had the extremely well done The Last Ride documentary series, and we’re in the midst of “30 Days of the Dead Man” right now. That will culminate with the 30th anniversary of his debut at Survivor Series. And that event on Sun, Nov. 22 is now going to be his “Final Farewell.”
You know it’s true, because this document full of registered trademark symbols says so:
UNDERTAKER®’S FINAL FAREWELL SET FOR WWE® SURVIVOR SERIES®
STAMFORD, Conn., November 6, 2020 – Undertaker’s Final Farewell will take place at Survivor Series on Sunday, November 22 at 7 pm ET streaming live around the world on WWE Network, capping off The Phenom’s legendary 30-year career.
One of the most iconic Superstars in WWE history and a pop culture phenomenon, Undertaker made his WWE debut at Survivor Series on November 22, 1990. From his debut with Brother Love to his critically-acclaimed match vs. AJ Styles® at this year’s WrestleMania®, Undertaker has participated in some of the greatest matches in history against Hall of Famers such as Hulk Hogan, Ric Flair®, Triple H®, Shawn Michaels® and Mick Foley®; had multiple WWE Championship reigns; and held an unmatched and astounding undefeated streak at WrestleMania that lasted 21 years.
As part of Undertaker’s Final Farewell and 30th anniversary, WWE is celebrating “30 Years of the Deadman” throughout November, including recently debuted documentaries “Meeting The Undertaker“ and “WWE Untold: The Phenom and The Legend Killer” on WWE Network as well as “The Mortician: The Story of Paul Bearer” premiering this Sunday, November 8 and “Brothers of Destruction,” which premiered in October at the Austin Film Festival, and will stream on WWE Network on Sunday, November 15. In addition, Undertaker will be a special guest on “Steve Austin’s Broken Skull Sessions” immediately following Survivor Series.
Activation will also include special Undertaker photo galleries, video highlights and features on WWE.com, Undertaker Tik Tok Challenge, Instagram filter and Snapchat lens, two exclusive product opportunities with Funko only available at Amazon, feature space in 2,300 Walmarts including an exclusive Mattel action figure, national media appearances including The Tonight Show Starring Jimmy Fallon and blocks of primetime programming from WWE’s distribution partners around the world dedicated to Undertaker.
In addition to Undertaker’s Final Farewell, WWE Survivor Series is the one night of the year where Raw® squares off against SmackDown®. Current matchups are highlighted by: WWE Universal Champion Roman Reigns® taking on WWE Champion Randy Orton®; Raw Women’s Champion Asuka® vs. SmackDown Women’s Champion Sasha Banks®; Raw Tag Team Champions The New Day® against SmackDown Tag Team Champions The Street Profits®; United States Champion Bobby Lashley® vs. Intercontinental Champion Sami Zayn®; as well as men’s and women’s 5-on-5 Survivor Series Elimination matches.
No takebacks after that, right?
In all seriousness, this makes sense. Honoring the Phenom at this year’s Survivor Series is a no brainer, and building anticipation for it any way they can just good business.
Excited to see what Taker & WWE have in store for us in a couple weeks?