Yes, WWE Chairman & CEO Vince McMahon himself almost certainly isn’t sending the messages we see in his Twitter timeline. The most generous read of the situation is that he’s directing other to send the various happy birthday and congratulatory tweets that come from his account. A more cynical one if that they’re generated by WWE’s marketing department and Vince isn’t even aware of the tweets.
That’s irrelevant to my point, which is that with Twitter being Twitter (and really, the internet being the internet) and given the malaise affecting all things WWE these days, the account should really go silent. Otherwise, we get situations like this, where “Vince” sends congratulations to business partner Dwayne Johnson for his lifetime achievement-type “Generation Award” from MTV:
The People’s Champ becomes The Generation’s Champ. Congratulations to @TheRock on being named the #GenerationAward recipient of this year’s @MTVAwards! https://t.co/jTbKIMHD0D— Vince McMahon (@VinceMcMahon) June 14, 2019
And gets responses like:
Resign.— Swede Johanson (@SwedeJohanson) June 14, 2019
It was Shane. He’s the best in the world.— Paul Rippetoe (@PaulRippetoe) June 15, 2019
What sucks though is that none of the superstars of today can do what he did because Vince and co won’t allow them to ad lib/ wander from the script. that’s what makes the @WWE so bland today...— the (rogue) sessions (@RogueSessions) June 15, 2019
You'd have the Rock lose via distracted roll up to Dolph Ziggler these days.— LevityNYC (@LevityNYC) June 14, 2019
Step down please, we begging.— weltall (@tacoyaki0903) June 15, 2019
Please do the best for your company.
Your time is already finish.
Congrats rocky, but please step aside Vince, your killing your company, listen to the people— G4RN4R (@G4RN4R) June 15, 2019
Step away from WWE, you’ve lost your touch— Victor Chacon (@VictrVictr) June 14, 2019
Somehow Vince would even be able to screw up pushing the Rock today— Bud White (@BudWhite19) June 15, 2019
Vince YOU are KILLING WWE— Ofentse Sikwane (@Ofs5B) June 15, 2019
Step down— jv (@johnathanvolk) June 14, 2019
Let @TripleH takeover the main roster already— Robert Emons (@RobertEmons93) June 14, 2019
Fix your programming instead.— Ron Breton (@ElJefeRonn) June 14, 2019
And that doesn’t count all the people replying “A-E-DUB” or “That’s good shit” or with the devil Vince GIF from the “Muscle Man Dance” edition of Firefly FunHouse.
Now, I’ll provide my own counter-point, which is that there are a lot of positive responses to the tweet, many of which are aimed at The Rock. And the goal of the tweet is to promote WWE’s connection to Johnson & his brand, so letting fans on Twitter make jokes they were going to make anyway is a small price to pay.
But in an image-driven business and one where McMahon’s reputation is a selling point for investors and partners - providing an easy, public target for fans to possibly damage Vince’s brand seems like a bad idea. Just have one of WWE’s company accounts shout out Rocky’s Generation Award.
Otherwise, you’re giving a little bit more of a spotlight to sentiments like the above. Or worse...
Thank god he left wwe cuz it’s dead— seven thoughts (@ThoughtsSeven) June 14, 2019
Everyone that's commenting on here saying change story lines and get better writers and asking Vince to step down... It's a waste of time— Boswell316 (@Scottb3162) June 15, 2019
JUST STOP WATCHING THE KIDS SHOW THEY PUT ON EVERYWEEK