I’m certainly not the first to point this out, but it’s worth bringing up again, if only because it’s a great look at how WWE is doing too much.
Recently, it was announced that The Bar would be challenging The New Day for the SmackDown tag team titles at the upcoming Super Show-Down event scheduled for Oct. 6 in Melbourne, Australia. This was announced while SmackDown is running a tournament to determine who will challenge New Day for the titles at the Hell in a Cell, which is scheduled for Sept. 16 in San Antonio, Texas.
The Bar will wrestle Rusev Day on SmackDown Live this week to determine who earns that spot.
You see the issue here.
In the interest of promoting a big event later, they’ve sacrificed the next big event on the schedule. It isn’t just with the SmackDown tag title match either. Braun Strowman was aligned with Drew McIntyre & Dolph Ziggler so they could run a six-man tag match at that event, but only after he cashes in his Money in the Bank contract at Hell in a Cell, which he already could have cashed in multiple times because of his new alignment with McIntyre & Ziggler. They also announced a Charlotte Flair vs. Becky Lynch SmackDown women’s title match before ever making it official for Hell in a Cell (though that happened).
This is all without mentioning they’re now giving significant TV time to promoting the Undertaker vs. Triple H match, which is still a month away and they’ve got a card to promote in the meantime.
It’s just too much.
It won’t get any better after Super Show-Down either, as they’ll be promoting both Evolution and the next Saudi Arabia show just days later.