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WWE’s Emmy push came up empty

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WWE’s First-Ever Emmy ‘For Your Consideration’ Event Photo by Jon Kopaloff/Getty Images

In their latest push for mainstream acceptance and respectability, and flush with television contract and stock market cash, WWE literally rolled out the red carpet for Hollywood in June for a “For Your Consideration” event ahead of the balloting for the Academy of Television Arts & Sciences’ 70th Primetime Emmy Awards.

Triple H and Stephanie McMahon led an all-star line-up of wrestlers, former wrestlers and former wrestler/reality stars to a night of watching Raw 25, the WWE 24: Empowered special on the Women’s Revolution and some Mixed Match Challenge episodes. And they succeeded in getting several shows on the preliminary ballots:

  • Raw and Mixed Match Challenge for Best Structured Reality Program
  • Total Bellas and Total Divas for Outstanding Unstructured Reality Program
  • WrestleMania 34 for Outstanding Variety Special
  • WWE 24: Empowered and Andre the Giant for Best Documentary or Nonfiction Special

It did not result in any actual nominations, however.

While they didn’t make it to the stage where WWE programming will be mentioned as the awards air live on NBC on Sept. 17, it was a step toward their goal.

John Cena, Dwayne Johnson and Dave Bautista are movie stars who don’t shun their “fake fighting” roots. And with SmackDown headed to a broadcast network in 2019 and a wrestling-themed program getting a bunch of Emmy nominations (Netflix’s GLOW received 10, including for Outstanding Comedy Series), wrestling is definitely moving out of the pop culture ghetto.

Will it get some statues for Vince McMahon’s mantle in 2019? As they say in the business, stay tuned.