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Cup of coffee in the big time: Money came, now where’s the Emmy?

Julien's Auctions Previews The Collection Of Burt Reynolds Photo by Ethan Miller/Getty Images

WWE has achieved success in the area of television that matters most: making money.

Now, they appear to be angling for a little bit of wider recognition.

Forbes reported on the WWE’s campaign for an Emmy nomination, noting the promotion has invited select media to its first ever “For Your Consideration” event. Triple H, Stephanie McMahon, Brie and Nikki Bellat, Ronda Rousey, Roman Reigns, The New Day, Charlotte Flair and Braun Strowman are all set to appear at the event.

Media members will be treated to screenings of WWE Raw 25, Mixed Match Challenge and WWE 24: Empowered.

As noted by Forbes, it remains extremely unlikely this effort produces anything meaningful come award season.

Still, it speaks to the long journey for the promotion into societal acceptance. While Hulk Hogan’s peak years were obviously meaningful in the larger pop culture sense, even the Attitude Era highs came through a direct (and often literal) middle finger to the idea of fitting in with the general entertainment world.

The transition to “family friendly” has been a boon for WWE. They’re sitting on billions of dollars in TV deals, and this from a Nestle Waters exec on why they’ve partnered with WWE for their family-focused campaign shows where they sit now:

Carraro said WWE reaches the type of consumers that Nestle Waters wants to reach: parents and their kids.

Maybe it’s only a matter of time before WWE manages to strike awards gold with a documentary like Empowered.

I just wouldn’t hold my breath.

The week is just getting started, which means a whole lot of wrestling.

Focus on that and don’t let Monday hit you like this:

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