Cup of coffee in the big time: Money came, now where’s the Emmy?

WWE has achieved success in the area of television that matters most: making money.

Now, they appear to be angling for a little bit of wider recognition.

Forbes reported on the WWE’s campaign for an Emmy nomination, noting the promotion has invited select media to its first ever “For Your Consideration” event. Triple H, Stephanie McMahon, Brie and Nikki Bellat, Ronda Rousey, Roman Reigns, The New Day, Charlotte Flair and Braun Strowman are all set to appear at the event.

Media members will be treated to screenings of WWE Raw 25, Mixed Match Challenge and WWE 24: Empowered.

As noted by Forbes, it remains extremely unlikely this effort produces anything meaningful come award season.

Still, it speaks to the long journey for the promotion into societal acceptance. While Hulk Hogan’s peak years were obviously meaningful in the larger pop culture sense, even the Attitude Era highs came through a direct (and often literal) middle finger to the idea of fitting in with the general entertainment world.

The transition to “family friendly” has been a boon for WWE. They’re sitting on billions of dollars in TV deals, and this from a Nestle Waters exec on why they’ve partnered with WWE for their family-focused campaign shows where they sit now:

Carraro said WWE reaches the type of consumers that Nestle Waters wants to reach: parents and their kids.

Maybe it’s only a matter of time before WWE manages to strike awards gold with a documentary like Empowered.

I just wouldn’t hold my breath.

• We’re just going to keep banging the drum for the Raw tag division to be treated in a way that matches the level of talent at hand.
• The NWA Championship getting mixed up with All In is providing some hope the old title will approach something even close to its former glory.
• Raw is tonight. You know you’re gonna watch it, maybe come talk about it with us.
• We’re wondering who should get the briefcase at Money in the Bank (it should be Joe). It certainly won’t be Curt Hawkins — he’s now one loss away from 200 consecutive.
• AJ Styles turned 41 over the weekend, which seems impossible. I’m 35 and have back pain from sitting in this chair typing this.
• The New York Post has a piece about WWE’s ability to continue making cash while other companies flounder.
• Sami Callihan is threatening to invade the Jericho Cruise, but will Chris hold gold when the ship hits the water?

The week is just getting started, which means a whole lot of wrestling.

Focus on that and don’t let Monday hit you like this: