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Total Bellas rating down, viewership hits new series low

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Fewer and fewer people are tuning in to see the season of Total Bellas where Nikki said we’d learn her split with John Cena isn’t a work.

The numbers for episode two are in, and while they did come from an hour which aired on a holiday weekend, they’re still not great. According to Showbuzz Daily, the rating among 18 - 49 year olds fell from the premiere down to .24 and viewership dropped to a series low 505,000.

Interestingly, these figures come just days after E! was touting the premiere’s success in a press release:

E!’s “Total Bellas” Delivers Series High in P18-34 and W18-34 for Season Three Premiere

Ranks as #1 Original Program in Ad-Supported Cable in Primetime with W18-34

E!’s season three premiere episode of “Total Bellas” on Sunday, May 20th at 9pm, delivered a series high in key younger demos P18-34 (331K) and W18-34 (253K), and garnered 893k total viewers in Live+3.

In addition, “Total Bellas” ranked as the #1 original program on ad-supported cable in Primetime (8p – 11p) among W18-34, was up +18% vs. the season two premiere and rose 23% vs. season two overall. “Total Bellas” had a pronounced presence online, with over 7.8 million social engagements in the week leading up to the third season premiere, an increase of 152% vs. the premiere week leading up to season two.

It’s entirely possible the metrics the network is touting are enough to keep television and WWE executives happy with the show. But it still has to be disappointing the heavy promotion leading into season three didn’t lead to broader appeal.