It ended up cooling off a bit by end of day, but not before the May 21 news that WWE’s SmackDown brand was heading to Fox in Oct. 2019 for a contract worth a reported $205 million annually over five years sent the company’s stock to new records.
The closing figure of $57.86 is impressive enough, and the highest close in the stock’s history. Earlier in the day, however, shares were trading at $59.45 shortly after the reports of the Fox deal were published online.
For comparison’s sake, this time a week ago, the price was $43.57. A month ago it was below $40 per share. It’s increased by two-thirds over the course of 2018.
All this without official confirmation or a solid figure on what NBCUniversal will be paying to keep Raw.
Place your bets on how high WWE can climb once that happens. Or just go buy some shares, if you can.