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Cup of coffee in the big time: So, Stephanie McMahon wants WWE to be bigger than Disney?

4th Annual Sports Humanitarian Awards - Arrivals Photo by Earl Gibson III/Getty Images

There’s nothing wrong with dreaming big.

That said, Stephanie McMahon is dreaming mighty big these days.

“10-20-30 years from now, there’s no reason we can’t be as big or bigger than Disney,” Stephanie McMahon told CNBC (transcribed by Pro Wrestling Sheet). “Now that’s a tall order, especially given recent transactions. However, there’s no reason why we can’t get there. You have to dream big, have big, bold goals, and go after them.”

Let’s compare Disney/ABC and WWE’s performances in 2017.

Disney dipped 1% last year, landing them at just $55.1 billion. Compared to the $800.96 million in revenue WWE turned in for their best year to date.

Earlier this year, WWE landed some massive TV rights deals. Deals that represent a big financial benefit annually, as detailed by The Hollywood Reporter at the time:

That pitch sealed the bargain. Starting in October 2019, Fox will air SmackDown for five years, if the deal closes as expected. NBCU will retain Raw, paying $265 million per year, sources say, with the two deals valued at $2.35 billion over five years — a massive increase from the $130 million per year that NBCU currently pays for both programs.

Love them or hate them, but the deal with the Saudi Arabian government makes for a big infusion of cash a few times a year, but even if they were held month, that’d barely scratch the surface of what they’d need to climb into the realm of a giant like Disney.

But go on, Steph. Dream those big dreams.

Next time just leave out the insisting you really do listen to what your fans want.

Another day down.

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