During an interview with The Pueblo Chieftain, Kevin Owens spoke on the villainous persona he’s played throughout his career:
"I've basically been playing that role for a decade. When I think of things that make me not like people, I can tap into that easily because I like to watch and observe people and their personalities.
"And through the years, I've taken from a lot of people, little things that I consider to be unlikable traits. So why not use it at work?"
That means it is entirely possible that Kevin Owens has seen you out in the world, observed you, found something about you he does not like, and used that to make himself a better heel on television.