Last year, Cricket Wireless made a fun video that played on John Cena’s internet fame by having him surprise fans as a live version of the “Unexpected John Cena” meme.
They’ve followed up for 2017 - with a twist. And it’s a doozy.
Just the first part of the set-up is emotional. Cena reads thank you notes from fans who’ve faced life-changing and threatening situations with inspiration provided by his “Never Give Up” message and example.
Unbeknownst to him, those folks are on the set with him. And after he’s read the final note, they start to come forward to surprise Cena by thanking him in person.
It’s powerful stuff, and a reminder not only of the reach of WWE’s most visible Superstar, but of all of our ability to keep moving forward in the face of the biggest obstacles, and to encourage those around us to do the same.
Never give up. And as the man himself says in the video, “coolest surprise ever”.