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WWE and Mattel’s girls toy line launches with first ever Superstar fashion dolls

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WWE is with the rest of the pop culture universe at Comic-Con in San Diego this week, and they kicked off their time there with the unveiling of a new girls’ product line with Mattel.

The Barbie-like “fashion dolls” will be available in eight different Superstar models, and might represent your (or my boss, Geno’s) last chance to see Eva Marie in a WWE production.

WWE

In all seriousness, while there may be some who knock this as being out of synch with the “Women’s Evolution” movement, it’s really not. You can like fashion and dolls and kicking ass. There’s a large market for these types of figures from children and collectors, and it’s a smart play for WWE and Mattel to venture into it.

Check out what they’ll look like above, and give us your take below.

Here’s the press release, complete with the obligatory Stephanie McMahon quote:

MATTEL AND WWE® LAUNCH GIRLS PRODUCT LINE

EL SEGUNDO, Calif., and STAMFORD, Conn., July 20, 2017 – Mattel and WWE are launching a girls’ product line that features the first-ever fashion dolls of Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie, to leverage the popularity of WWE’s female Superstars and give its sizable girl fan base a new way to connect with their favorite brands.

The new WWE Superstars product line, which was revealed today at San Diego Comic-Con, offers fans an original way to play and includes the following:

12” fashion dolls that are articulated and come with multiple fashions inspired by Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie.

Role Play items that include a WWE Women’s Championship title belt with authentic styling and sleek metallic medallions, in addition to fun accessories like a Bayley-inspired headband and Sasha Bank’s “Legit Boss” rings.

Action figures that have deluxe articulation and bold ring looks that include the Superstar’s iconic accessories.

This is the first time female WWE Superstars will have a fashion doll and role-playing line, in addition to the action figures inspired by their in-ring characters. The dolls will be available for preorder online only at Toysrus.com beginning Monday, July 24, and exclusively at Toys“R”Us® stores nationwide and Toysrus.com this September.

“The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female Superstars, but our entire company,” said Stephanie McMahon, WWE Chief Brand Officer. “We are honored to partner with Mattel to provide kids with another way to connect with our incredible female performers who inspire confidence and strength.”

“At Mattel, we have a deep understanding of how girls play and are proud to be WWE’s partner in bringing the first ever female Superstar fashion doll line to fans, said Lori Pantel, SVP and GM for Girl’s Toy Box. “This line shows girls that they too can be a WWE Superstar and fits well within our portfolio of girl’s brands by offering unique doll aesthetics with empowering messages.”