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Jim Ross has a good take on WWE still using ‘Extreme’ to promote shows

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While discussing WWE continuing its use of the Extreme Rules pay-per-view, and the manner in which it’s promoted, Jim Ross made a fine point on his latest “Ross Report” podcast:

"Look, I'm not by any means advocating that 'oh my god, we've gotta get blood back into wrestling.' I'm not saying that at all but the fact is the product has changed. It's more refined, it's more sophisticated, if you will, for the lack of a better term off the top of my head right now. So it's not really ever going to be related to extreme. That's not a negative. It's almost like... 'extreme,' to me, is a little bit like the term 'Diva.' It kind had its shelf life and let's move on. It doesn't enhance anything anymore."

That’s a good take.

We’re far removed from the days of ECW, and we’re even far removed from the days of WWE using brutality to sell its product. That aspect of professional wrestling simply doesn’t exist in WWE anymore. That they continue to try to sell it is a disservice to everyone, including the company itself.

Here’s to hoping someone is listening.