When James Ellsworth, a man, was the one who grabbed the briefcase and tossed it to Carmella to give her the victory in the first ever women’s Money in the Bank ladder match it pissed everyone off. That was entirely the point, of course, but there are quite a few folks arguing that fans are pissed off at all the wrong people.
That means, of course, they’re looking for someone to make it right. There’s no better time, then, for SmackDown Live General Manager Daniel Bryan to make his return to be exactly that guy.
As he tells Fox Sports, that’s the plan this week:
"I was disappointed. And I think if it were like the fifth women's Money In The Bank match, right, I wouldn't be so disappointed - because that's a part of WWE, it's a part of sports entertainment that stuff like that happens.
"But I think when you build something up as far as like 'hey, this is this really important moment for women in WWE,' and then a man is the one who climbs up to the top and grabs the briefcase… I think that that really rubs people the wrong way and it sends the wrong message.
"And I don't have any way to gauge people's response to that other than Twitter, which I think is not a very good metric. But it's still one metric that we have, and so the Twitter response that I got when I was looking through it, from female fans, they didn't like it at all. I hope we can fix the wrongs tomorrow."
This plays perfectly into their hand, that they could work a finish like that and Bryan could act as the voice of the people, a new father who sat at home with his wife and daughter and understood the issue with it. The timing is just right and fans have every reason to tune in to see how Bryan will fix things, which means the angle, assuming it draws viewers, will have been a success, thereby justifying WWE’s decision to run with it.
Oh, professional wrestling. What a world.