Over the past week, WWE’s social media accounts have been sending out images of props and memorabilia from throughout the company’s history...
"No man can stop a giant." #BLN1 #ThisMonday pic.twitter.com/tMa8mpZxp3— WWE (@WWE) June 14, 2017
"DTA. Don't trust anybody." #BLN1 #ThisMonday pic.twitter.com/QFfUOi617Z— WWE Universe (@WWEUniverse) June 15, 2017
"To be the man, you gotta beat the man." #BLN1 #ThisMonday pic.twitter.com/ydV9CMJw5D— WWE (@WWE) June 17, 2017
"You can’t kill a dead man." #BLN1 #ThisMondayPosted by WWE on Sunday, June 18, 2017
According to PWInsider, this is all part of the launch of the latest version of the company’s licensed video game, WWE 2K18. When we get the trailer for the game - expected this week - it will be revealed these items are all housed in “a ‘secured facility’ that is meant to be the WWE archives”. The commercial will show someone attacking the museum-like structure, vandalizing and destroying the items. Seth Rollins will be revealed as the culprit in the video.
This will be part of a campaign which will eventually announce Kurt Angle as the playable character you get for pre-order. The storyline will be that Angle is trying to track down whoever broke into the archives.
The belief is, and Wrestling Observer has also reported on this, that Rollins’ announcement on ESPN tomorrow will tie in to the launch of 2K18, probably confirming rumors from a couple weeks back that he will be on the cover of this version of the game.
Will any of this tie into on-screen storylines? It’s not clear at this time, and Seth’s behavior within the campaign is much more reminiscent of his character from a year back then his current babyface gimmick. Last year’s marketing of 2K17 did lead to Brock Lesnar vs. Goldberg, however, so it’s a possibility.
Let us know what you think below, Cagesiders.