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The holiday season is not favoring the blue brand.
After experiencing its first drops in a month last week, SmackDown saw both viewership and ratings dip again on Dec. 12. The decline wasn’t steep - just an approximately 9,000 person drop in audience to 2,481,000, with share of 18-49 year olds falling to .71 from last Tuesday’s .76 - but its still trending in the opposite direction from how WWE would like it too, especially with a Network special on the docket for Sunday.
A special Senate election in Alabama that folks on both sides of the aisle were glued to didn’t help. Anderson Cooper and CNN ruled the night in ratings and viewers, along with the usual Fox News and MSNBC talk shows, and History’s Curse of Oak Island.
If there’s good news for Team Blue, it’s not good for the WWE overall. Even with the audience size drop, SmackDown remained close to Raw’s viewership. But they don’t want the Monday night flagship pulling in 2.68 million, so...
With the next few weeks even closer to the major winter holidays, improving these numbers could be uphill sledding. While we wait to find out, here’s a rundown of SmackDown’s audiences this year:
Dec. 5 - 2.49 million
Nov. 28 - 2.68 million
Nov. 21 - 2.66 million
Nov. 14 - 2.61 million
Nov. 7 - 2.6 million
Oct. 31 - 2.12 million
Oct. 24 - 2.7 million
Oct. 17 - 2.32 million
Oct. 10 - 2.47 million
Oct. 3 - 2.32 million
Sept. 26 - 2.54 million
Sept. 19 - 2.51 million
Sept. 12 - 2.75 million
Sept. 5 - 2.58 million
Aug. 29 - 2.46 million
Aug. 22 - 2.69 million
Aug. 15 - 2.53 million
Aug. 8 - 2.58 million
Aug. 1 - 2.57 million
July 25 - 2.54 million
July 18 - 2.55 million
July 11 - 2.47 million
July 4 - 2.32 million
June 27 - 2.60 million
June 20 - 2.6 million
June 13 - 2.072 million
June 6 - 2.349 million
May 30 - 2.35 million
May 23 - 2.33 million
May 16 - 2.175 million
May 9 - 2.348 million
May 2 - 2.3 million
April 25 - 2.49 million
April 18 - 2.54 million
April 11 - 3.11 million
April 4 - 2.89 million
March 29 - 2.7 million
March 21 - 2.65 million
March 14 - 2.63 million
March 7 - 2.74 million
Feb. 28 - 2.57 million
Feb. 21 - 2.79 million
Feb. 14 - 2.63 million
Feb. 7 - 2.63 million
Jan. 31 - 2.82 million
Jan. 24 - 2.56 million
Jan. 17 - 2.65 million
Jan. 10 -2.53 million
Jan. 3 - 2.59 million
For complete results and the live blog for SmackDown this week click here. To read a complete recap & review of all the night’s events click here. For a full playlist of the show click here.
Source: Showbuzz Daily