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WWE had Shane McMahon bumping all over the arena ahead of SmackDown’s next big pay-per-view (PPV), but it was no match for the New York Yankees and continuing news coverage of the mass shooting in Las Vegas.
On Oct. 3, the blue brand pulled its smallest audience since the Fourth of July holiday. 2,323,000 tuned in for the fourth straight week of a McMahon confronting Kevin Owens and the rest of the final push to Hell in a Cell. That was ninth among cable originals for the day, with Major League Baseball’s wild card playoff game and a host of Fox News shows besting SmackDown.
Ratings-wise, WWE found itself third behing Yanks/Twins and FX’s American Horror Story. After a rise to .82 last week, their share among 18 - 49 year olds fell back to a .74.
Throw in that the show didn’t even chart on Nielsen's social media TV ratings (per Wrestling Inc), and this was not one of the company’s better nights.
Do they have something up their sleeve this weekend which will stop the slide and get them back to their usual ballpark next Tuesday? Baseball could still be an issue, but with only one division series game possibly scheduled for Oct. 10, they might avoid another showdown.
While you consider all that, here’s a rundown of the blue brand’s numbers this year:
Sept. 26 - 2.54 million
Sept. 19 - 2.51 million
Sept. 12 - 2.75 million
Sept. 5 - 2.58 million
Aug. 29 - 2.46 million
Aug. 22 - 2.69 million
Aug. 15 - 2.53 million
Aug. 8 - 2.58 million
Aug. 1 - 2.57 million
July 25 - 2.54 million
July 18 - 2.55 million
July 11 - 2.47 million
July 4 - 2.32 million
June 27 - 2.60 million
June 20 - 2.6 million
June 13 - 2.072 million
June 6 - 2.349 million
May 30 - 2.35 million
May 23 - 2.33 million
May 16 - 2.175 million
May 9 - 2.348 million
May 2 - 2.3 million
April 25 - 2.49 million
April 18 - 2.54 million
April 11 - 3.11 million
April 4 - 2.89 million
March 29 - 2.7 million
March 21 - 2.65 million
March 14 - 2.63 million
March 7 - 2.74 million
Feb. 28 - 2.57 million
Feb. 21 - 2.79 million
Feb. 14 - 2.63 million
Feb. 7 - 2.63 million
Jan. 31 - 2.82 million
Jan. 24 - 2.56 million
Jan. 17 - 2.65 million
Jan. 10 -2.53 million
Jan. 3 - 2.59 million
For complete results and the live blog for SmackDown this week click here. To read a complete recap & review of all the night’s events click here. For a full playlist of the show click here.
Source: Showbuzz Daily