If you've ever wondered what it's like for writers and members of the creative team at WWE, here is what Freddie Prinze Jr. had to say about the process while he worked for the company some years ago in an interview with GQ:
"Our writers would sit down and anyone had the right to pitch anything. If it was ridiculous, it'd get shut down really, really hard. At that point you learn to start smaller and build your way up. Or you'll just stop pitching and be out of the company in three or four months. But say we want to give Kevin Owens a run at the championship and have him go over (3) at WrestleMania, we would plan for that moment and then work backwards on how to get there. How he's going to get under his opponent's skin, how he is going to earn or hustle his way into a title shot, what the matches will be leading up to the final moment, what type of interactions there will be. The agents figure out what will happen in the matches, the writers have nothing to do with the actual matches. So as we build that story up, I would write segments out in advance. Like, full-out dialogue. Not everyone would do that, but I would really try to paint a full picture because what I was pitching was weird stuff, even for wrestling."
The entire interview is well worth your time, so head on over to GQ and check it out.