Say what you will about WWE and its declining ratings for Raw and SmackDown, the company has an incredible presence online. Its social media numbers remain strong but where they really impress is on YouTube, where they just hit a landmark number of subscribers.
The company, eager to tout this accomplishment, sent the following press release:
STAMFORD, Conn., February 29, 2016 - WWE (NYSE: WWE) today received the highly-coveted Diamond Play Button, YouTube's highest honor, after surpassing 10 million subscribers, further solidifying itself as one of the world's top channels on the site. WWE joins Taylor Swift, The Ellen Show and The Tonight Show Starring Jimmy Fallon as YouTube's Diamond Play Button honorees.
With more than 8 billion video views in the last 12 months, WWE is the No. 1 Sports channel on YouTube. WWE continues to be a leader in digital and social media, with more than 600 million combined social media followers globally and more than 790 million social media engagements in 2015 alone.
Since launching in 2008, WWE's YouTube channel has featured award-winning original short-form programming, including popular shows such as 5 Things, WWE Fury, WWE Game Night, WWE Top 10 and Superstar Ink. In addition, WWE's channel on YouTube airs live pre-shows for pay-per-view events that include exclusive matches and commentary.