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It’s a new era in WWE, and there is an ongoing competition between the Raw and SmackDown Live brands. This column is focused on how much televised wrestling content is seen on each brand when commercial time is removed from the equation.
Televised match times
Here is the amount of television time given to each match on the December 26, 2016 edition of Raw:
- 6m 40s: Cesaro & Sheamus vs. New Day (1 commercial break)
- 1m 03s: Scarlett Bordeaux vs. Nia Jax
- 3m 42s: Charlotte Flair vs. Bayley
- 4m 56s: TJ Perkins vs. Neville
- 0m 58s: Young & Dallas vs. Shining Stars
- 3m 29s: Seth Rollins vs. Braun Strowman
- 3m 42s: Golden Truth vs. The Club
- 1m 24s: Rich Swann vs. Ariya Daivari
- 12m 15s: Roman Reigns vs. Kevin Owens (1 break)
Here is the amount of television time given to each match on the December 27, 2016 edition of SmackDown Live:
- 15m 50s: Four Corners Elimination tag team match (2 breaks)
- 10m 30s: Alexa Bliss vs. Becky Lynch (1 break)
- 14m 25s: Styles vs. Ziggler vs. Corbin (2 breaks)
Results for Week 23
Raw total televised content: 2h 14m 39s
Raw televised wrestling time: 38m 09s (9 matches)
Raw wrestling time percentage: 28.3%
SmackDown Live total televised content: 1h 23m 06s
SmackDown Live televised wrestling time: 40m 45s (3 matches)
SmackDown Live wrestling time percentage: 49.0%
Overall results for the brand split
Here are the overall results for the brand split thus far, which began on July 25, 2016:
Raw total televised content: 51h 20m 46s
Raw televised wrestling time: 16h 28m 05s (178 matches)
Raw wrestling time percentage: 32.1%
SmackDown Live total televised content: 31h 29m 30s
SmackDown Live televised wrestling time: 10h 12m 13s (107 matches)
SmackDown Live wrestling time percentage: 32.4%
Combined total televised content: 82h 50m 16s
Combined televised wrestling time: 26h 40m 18s (285 matches)
Combined wrestling time percentage: 32.2%
For the first time in 23 weeks, SmackDown Live finally has a higher overall wrestling time percentage than Raw. SmackDown’s score of 49.0% for this week is now the highest ever wrestling time percentage for any single week in this brand split era, beating out Raw’s Week 1 mark of 45.1%.
Raw got off to a big lead by defeating SmackDown Live head-to-head in 9 of the first 11 weeks of this investigation, but SmackDown reversed that trend and has now overtaken Raw by winning 9 of the last 12 weeks.