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This is a bad way to sell Goldberg vs. Brock Lesnar at Survivor Series

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During last night’s Hell in a Cell pay-per-view (PPV), WWE was selling us on the upcoming Goldberg vs. Brock Lesnar rematch at Survivor Series on Nov. 20, 2016, in Toronto, Ontario, Canada. Here’s how they did so:

Yes, folks, “fantasy warfare just got real.”

The (obvious) tie-in is WWE 2K17, a game that featured Lesnar on the cover and Goldberg as a playable character. They both pushed the idea of a match in promotion of the game while telling fans they could put it together by playing it. Now, of course, WWE has worked out a deal with Goldberg for an actual match so the “fantasy warfare” is indeed about to get “real.”

That would work if that was the appeal of the match. It is not. One could argue there isn’t much appeal for this match at all, but it’s certainly not going to sell based on the fact that it’s a fantasy match come to life. We’ve seen it before, even! They had a match at WrestleMania!

Furthermore, is this going to help sales of WWE 2K17? Not likely. Is it going to help sell Survivor Series? Not likely. Why not, then, use an angle that actually would help sell the show, like the fact that this is almost certainly Goldberg’s final professional wrestling match?

Either way, it’s a dumb tagline and a bad way to sell a match that should be easy to market.