During an interview with ESPN, Charlotte explained why it’s easier for her to work heel. Essentially, it was the only way for her to connect with the fans on a sincere level.
In her words:
“The hard part for me was not the wrestling -- it was showing emotion, telling a story and being able to connect with fans. Coming out as Ric Flair's daughter and being called athletically gifted, it's hard to say, ‘Hey, like me! You can relate to me!’ It wasn't working, so I completely switched my character. I find it easier to pretend to be the person everyone already thinks I am versus being who I am.”
Charlotte’s run as a babyface was unremarkable at best but she’s really come into her own by playing into the preconceived notions of who she is based on the close association with her father. WWE was smart enough to turn her and run with that angle, which gave us far too much Ric Flair on TV in 2016 but absolutely helped Charlotte get over in a meaningful way.
Now, she’s headlining pay-per-views as one of the top stars on Monday Night Raw each week.