In an interview with The Two Man Power Trip of Wrestling, Dean Ambrose broke down exactly what it is that makes him so different than any other wrestler on the WWE roster. You won't be surprised by this, but it's good to get it straight from the horse's mouth:
"I like to take things moment to moment. I don't try to be anything that I'm not because that would be in-authentic and I was blessed with certain talents and certain abilities and others I wasn't. I try to do things I do and do them well and I don't try to pretend to be anything that I'm not. If I'm in a bad mood, your gonna get Dean Ambrose in a bad mood. If I'm in a good mood your gonna get happy, fun Dean Ambrose that day. I would literally take whatever I'm feeling, that's just what you will see in the ring. I like to just be myself and I just go out there and kind of just do whatever I want to my own devices and it's kind of just not just the fans but WWE slowly realized another Dean Ambrose isn't going to walk through the door anytime soon. So I kind of occupy my own space and kind of carve out my own little spot. Fans don't want to tune in and see you do the same things every week and when they hear your music for me they like to think that any wild thing may happen when I come through the curtain because sometimes I don't know. I make as much up as I possibly can as I go along."
He is absolutely right that fans don't want to see the same thing week after week. That's a problem WWE has been struggling with for some time now -- its television shows, even its matches, are far too formulaic. Even Ambrose, to a degree, follows that same formula.
That recovery clothesline is a great example.
That said, this may be an indictment against WWE and its creative team more than anything. The Ambrose character needs a bit more depth and it's one worth exploring beyond "HE'S A LUNATIC, MAGGLE." At least we know he's open to changing it up as much as possible, right?