Jokes about a few failed online initiatives aside, WWE's collective internet presence is a juggernaught. And today they're celebrating the fact that they now reach more than 500 million fans through those platforms.
WWE Surpasses Half a Billion Social Media Followers
June 08, 2015
STAMFORD, Conn.--(BUSINESS WIRE)--WWE (NYSE:WWE) today announced it has eclipsed half a billion fans through its global social media platforms, further cementing its position as one of the most-followed brands in the world.
WWE's flagship Facebook page has more fans than the NFL, ESPN, Marvel, Google and UFC, and WWE Superstar John Cena is the No.1 most followed active American athlete on Facebook with more than 36 million likes. On Twitter, @WWE has more followers than MLB, Disney, Sony and Pepsi and according to Klout, is the No. 1 most influential brand on Twitter. On Instagram, WWE's fastest-growing platform, @WWE has more followers than ESPN, HBO, NHL and Gatorade. With nearly 5 billion video views on YouTube in the past year alone, WWE is the No. 1 Sports channel ahead of the NBA, MLB, NFL, NHL, ESPN and NASCAR.
WWE's Social Media Snapshot:
* Facebook: 354 million total likes, including 98 million new likes, an increase of 38 percent year-over year.
* Twitter: 108 million total followers, including 18 million new followers, an increase of 20 percent year-over-year.
* Instagram: 26 million total followers, including 25 million new followers, an increase of 2,955 percent year-over-year.
* YouTube: 6.2 million total subscribers, including 2.8 million new subscribers, an increase of 82 percent year-over-year.
Earlier this year, WWE won awards for Overall Social Media Excellence and Social Media Dream Team at the 2015 Cynopsis Sports Media Awards and 2015 Cablefax Digital Awards, respectively. WWE's 12 social media platforms include Facebook, Twitter, Instagram, YouTube, Snapchat, Periscope, Google+, Vine, Foursquare, Tumblr, Pheed and Pinterest.
That got Chairman & CEO Vince McMahon himself to break out the Twittah Masheen:
"You can't see me," but thanks to the half a billion people who can see @WWE. pic.twitter.com/kOBE30eCX7— Vince McMahon (@VinceMcMahon) June 8, 2015
Quoting John Cena is still a good way to get the web riled up, Mr. McMahon, but if you really want to get these millenials Tweeting, you should have gone with "Believe That".
Thoughts on this milestone, Cagesiders? Is WWE doing a better job integrating social media into their product, or is it still an annoying stream of hashtag references and app download instructions?