For quite some time now, WWE has pushed its App as hard as possible on both Monday Night Raw and SmackDown with the idea of giving fans a second screen experience during all of its programming. Now, the decision has been made to discontinue that.
However, in this ever-changing digital landscape, more and more fans are turning to alternate ways to consume our content during programming. As such, and to keep pace with evolving times, WWE is discontinuing its second-screen experiences for Raw, SmackDown and monthly special events on WWE Network, effective May 28, 2015, following SmackDown.
Now, more than ever, your second-screen experience will instead be readily available on the platform of your choice, whether it's WWE.com, Facebook, Twitter, Instagram, YouTube, Snapchat, Periscope and many others. WWE is steadfastly committed to delivering the same level of engagement and multimedia-rich companion content you've come to love, taking you behind the scenes of every single show as they unfold live on the screen of your choosing.
Essentially, they're doing away with pushing content on the App and are going to start pushing it on WWE's various social media platforms. That's a smart play considering fans are far more likely to browse the Internet during these shows than open an App that's been pushed so hard down their throats they can no longer stand the taste of it.