Video: This Roman Reigns Snickers commercial is hilarious but also kind of terrible

Snickers released the above commercial today and it's the most Roman Reigns thing. It starts predictably slow, gets really good, then inexplicably crashes and burns. I cannot understand how he can be so incredibly entertaining while wondering why he's fighting Brock Lesnar in the first place and wanting a hug from Renee Young to weirdly jerking his face while trying to swallow his bite of Snickers and coming off so cheesy the rest of the way. I just don't get it.